Venture Capital, Funding,Investor Relations,Franchise Marketing,Product Marketing,IR FIRM
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Marketing Your Business (Paperback) $18.77   Marketing Your Business is an all-in-one guide to marketing tactics that help a business succeed.  With an emphasis on internet marketing, it covers all aspects of marketing to develop a strategy and increase prof… |
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For Sale by Google $16.2 The secrets of effective online marketing for small business owners Hundreds of thousands of small and online businesses are founded every year–and they each need customers to survive. Successful online marketing is perhaps the most e… |
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The 22 Immutable Laws of Branding (Paperback) $12.78 This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text… |
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Social Media and Marketing in China (Paperback) $17.87 The need to understand the millions of conversations about brands, products and services on the Internet is unprecedented. These conversations are happening in a totally natural environment without researchers or moderators. From crisis management to p… |
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PC World, 12 issues for 1 year(s) $19.97 PC WORLD is the best-selling publication about PC, consumer electronics,and digital technology. From award-winning editorial to monthly productreviews & rankings backed by the PC World Test Center, PC WORLD is morethan just a magazine. |
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Ccna (Mixed media product) $28.12 Cisco dominates the internetworking hardware market with a more than 80% share of the routers used on the Internet. The Cisco Certified Network Associate (CCNA) certification is the first-tier certification and by far its most popular. Cisco continues … |
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Ccna (Mixed media product) $59.06 Cisco dominates the internetworking hardware market with a more than 80% share of the routers used on the Internet. The Cisco Certified Network Associate (CCNA) certification is the first-tier certification and by far its most popular. Cisco continues … |
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Internet Marketing $130.63 Internet Marketing |
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Internet Marketing Start to Finish $22.39 Internet Marketing Start to Finish |
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Principles of Internet Marketing $90.31 Principles of Internet Marketing |
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Introduction to Internet Marketing $36.96 Introduction to Internet Marketing |
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Marketing DeMystified $16.39 The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn’t so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, da |
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Marketing y publicidad en internet / Marketing and Advertising on Internet $19.4 Marketing y publicidad en internet / Marketing and Advertising on Internet |
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Keep-it-simple Guide to Internet Marketing $12.69 Keep-it-simple Guide to Internet Marketing |
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Help!… I’m Addicted to Internet Marketing! $7.39 Help!… I’m Addicted to Internet Marketing! |
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Competing on Internet Time $18.63 Details the Internet software company’s product development and marketing strategies |
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Internet Marketing, 3rd Edition $71.49 INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet–whether used as a medium of communication or as a channel of distribution–is only one component of the contemporary marketer’s arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text. |
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Guerrilla Marketing on the Internet $16.39 The Father of Guerrilla Marketing conquersthe newest marketing frontierLevinson offers you a step-by-step system on how to apply theproven “Guerrilla” strategies to the ultimate marketingweapon, the Internet. Its enormous appeal is the focuson |
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The Business Owner’s Guide to Local Internet Marketing $11.16 The Business Owner’s Guide to Local Internet Marketing |
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Internet Marketing & e-Commerce $164.97 The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, an |
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Internet Marketing in Real Estate $44.01 Based on an empirical body of tried and proven methods, this business-oriented guide taps into the Internet. In one easy-to-follow handbook it includes all of the techniques, strategies, and tactics necessary to effective Web marketing. Examining the sa |
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Marketing on the Internet $7 This book is in Good Used condition |
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Marketing Plan Pro – Duct Tape Marketing $149.99 1 1 x CD-ROM Designing a marketing plan is easier than ever! Marketing Plan Pro now incorporates the award-winning Duct Tape Marketing System by John Jantsch to create effective small-business marketing. Identify your ideal customers and create concrete action steps to attract, sell to, and keep them. Choose the level of detail you want, and get step-by-step guidance for each task. Powerful forecasting tools help you project and track your revenue, budgets and milestones for each program. Include your own graphics, automatically develop full-color, 3D charts, and create Microsoft Excel-like compatible financials. Leading experts agree – Marketing Plan Pro is the best software available for writing a marketing plan. E (Everyone) English MDT11 Marketing Marketing Plan Pro – Duct Tape Marketing Marketing Plan Pro will help you: ?Build your marketing vision ?Define your ideal customer ?Identify your remarkable difference ?Develop your message ?Build a product/service mix ?Find your future customers ?Create magnificent marketing materials ?Use the power of the Internet ?Retain loyal customers ?Build your team ?Plan and schedule marketing activities ?Forecast sales and budget expenses ?Understand your numbers Also includes these free resources to help your business grow: ?Free copy of Duct Tape Marketing, the best-selling book by John Jantsch ?Free company logo from Logoworks to include in your plan ?Free market research from James J. Hill Reference Library ?$110 savings on ACT! 2008, the most popular small business CRM and contact management solution Mini Box PC Palo Alto Palo Alto Software, Inc Productivity Application Retail Software WIN 2000 SP4/XP SP2/VISTA – 100 MB free disk space Windows www.palo-alto.com |
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Internet Marketing By Bailey, Matt $34.7 Proven, taskbased approach to developing winning internet marketing campaigns If youve been seeking a practical, daybyday, doityourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you stepbystep instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and payperclick strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then coursecorrect as you need. Provides stepbystep instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, houraday tasks Covers key topics in stepbystep detail, including SEO, website optimization and usability, analytics, blog integration, social media, and payperclick strategies Offers expert guidance from an experienced and wellknown internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, rollupyoursleeves guide Author: Bailey, Matthew/ Kaushik, Avinash (FRW) Subtitle: An Hour a Day Publication Date: 2011/04/05 Number of Pages: 567 Binding Type: Paperback Language: English Depth: 1.50 Width: 7.50 Height: 9.25 |
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Principles of Internet Marketing, 1st Edition $145.99 This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don’t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization’s marketing strategy. |
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Webcard for Siegel’s Internet Marketing: Foundations and Applications $30.49 This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you. Â In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427 |
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Marketing and Selling the Travel Product $131.37 This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service qua |
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Internet Marketing from the Real Experts $16.39 What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thou |
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Exploring Marketing Research (with WebSurveyor Certificate and InfoTrac), 8th Edition $151.99 Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research. |
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Internet Marketing and e-Commerce, 1st Edition $178.99 Are you looking to succeed in the ever changing world of marketing? With INTERNET MARKETING & e-COMMERCE you will find the tools you need. This innovative text show you how to use the Internet to both create value for the customer and profit for your company. |
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Conversation Marketing : Internet Marketing Strategies $7.74 No Synopsis Available |
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Marketing En Internet, 2006 / Marketing on the Internet, 2006 $18.36 This book is in New – Excellent condition |
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E-Marketing $104.53 Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.The sixth edition focuses more on |
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Internet Office Projects, 2nd Edition $40.49 This technology-based product is designed to teach the user how to use the Internet as a research tool for gathering information. It offers a hands on project-based approach to using the Internet to accomplish realistic tasks such as searching for jobs, planning vacations and business travel, retrieving investment and financial information, marketing a business and designing Web pages. The projects are designed to be used in a variety of settings with tasks focused on real-life applications that will increase the user’s knowledge of the Internet and enhance employability. |
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Internet Marketing and E-Commerce $208.61 No Synopsis Available |
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Internet Marketing 2e $166.57 No Synopsis Available |
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Internet Marketing : A Practical Approach $51.54 No Synopsis Available |
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Marketing On The Internet (Package) $20.21 No Synopsis Available |
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According To Kotler $17.95 Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: – What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? – What skills do marketing managers need to be successful? – What marketing strategies make sense during a recession? – What are holistic marketing and reverse marketing? – How can a local brand be turned into a global brand? – What signs might indicate a need for a change in strategy? – What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without. |
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Adobe Flash MX 2004 – Complete Product – 1 User – 3D Animation/Designing – Standard Retail – PC, Mac – English $490.03 Macromedia Flash MX 2004 allows designers and developers to integrate video, text, audio, and graphics into immersive, rich experiences that deliver superior results for interactive marketing and presentations, e-learning, and application user interfaces. Flash is the world’s most pervasive software platform, used by over one million professionals and reaching more than 97% of Internet-enabled desktops worldwide, as well as a wide range of devices. |
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Aerospace Marketing Management $252 Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers. |
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Bringing Your Product to Market…in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea $24.95 A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including the Internet have drastically changed the world of inventing. In the past, inventors had to handle production, manufacturing, packaging, and distribution by themselves. Today, large companies are constantly looking for new inventions to license, and new technology makes it easier than ever for inventors to outsource what they can’t handle themselves. A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor’s guide fully up to date. This new edition is packed with trustworthy, proven advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors like you. Inside, you’ll learn how to: Recognize a valuable, moneymaking idea Determine if your product is market-ready Create a custom, step-by-step product-to-market strategy Adjust your strategy for changing market conditions Find financial help from investors and partners Use turbo-outsourcing to bring your product to market in a year or less Find a manufacturer to cover up-front development costs With more funding, licensing, and outsourcing options available, it’s easier and cheaper than ever to get your product on the shelves. So why wait? Whether you’re an experienced inventor who wants to sell more of your creations, or just someonewith a million-dollar idea, this is your guide to financial success. Don Debelak’s expert advice and timeless wisdom have already helped thousands of people turn their inventions into cash. Don’t miss the boat! |
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Building an Import/Export Business $9.33 Essential reading for anyone concerned with importing and exporting. International Small Business Journal Build your import /export business faster, stronger, and more profitably Give your budding import/export business a big boost and keep it going strong with expert advice and proven solutions from one of the foremost authorities in the field. In Building an Import/Export Business, Third Edition, renowned entrepreneur, international trade consultant, and lecturer Kenneth Weiss brings you completely up-to-date guidance on every aspect of conceiving, launching, and operating a successful import/export business. This easy-to-follow, step-by-step guide is packed with the very latest information on government regulations, tax laws, customs requirements, and shipping procedures. What s more, it features proven strategies for using the Internet to reduce costs, gain a marketing edge, establish sales and information resources, and develop a targeted customer base. You ll also learn how to: Choose a winning product line Target a profitable market Prepare a powerful business plan Cope with rising security concerns Make foreign currency transactions with confidence Take advantage of GATT, WTO, NAFTA, and other trade pacts |
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Business Marketing Management: A Strategic View $7.33 Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies. |
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Consumer Decision Behavior in Online Shopping Environments $138.87 The emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, where the consumer receives product information or advertising messages in a more passive way, the online shopping environments require the consumer to be actively involved in searching for and comparing information. In Consumer Decision Behavior in Online Shopping Environments, the authors examine the consumer’’s decision-making process in Internet shopping. The authors analyze the relationship between individual characteristics and decision strategies and, propose that prior Internet shopping experience, self-perceived information processing ability, and perceived interactivity influence the consumer’’s strategy preference. A two-phase experiment is presented, and detailed descriptions of online marketing strategy and tactics are also included. |
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Content Critical: Gaining Competitive Advantage Through High-Quality Web Content $34.99 In the age of information overload and content glut, how do you get people to read what’s on your website?The modern world runs on content. And the Web is fast becoming the medium of choice for content delivery. Increasingly business is about getting the right content to the right person at the right time – and making a profit out of it. Content is critical. Content Critical will change the way you think about the Web. If part of your job involves writing original content to be placed on the Web – product support material, a marketing pitch, or internal communication – you’re part of a publishing process. Think of your website as a publication and it all begins to make a lot of sense. Think of the person who visits your website as a reader and your objectives become clearer. Content Critical explains the theory and practice of producing reader-focussed, compelling content. It includes highly detailed, practical advice about what it takes to build a professional, content-oriented website, including classification, navigation, search and content layout. It shows you how to organize a publishing team and how to create a web publishing strategy.Discover what high-quality content really is, and learn how to create it.Having a Web presence that people want to use and keep coming back to is increasingly a vital source of competitive advantage. And that means content is critical. How good is yours?Content publishing expertise is the vital skillset in the information age. Content Critical will help you: discover the key skills required to write compelling content for the Webunderstand the rules of publishing content onlineknow how to appeal toyour online readersdevelop an effective Internet communications strategybuild publishing skills within your organization. |
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Corporate View: Marketing, Sales & Support: Text/CD Package $105.61 Corporate View is a series of text/simulations that use a live corporate Intranet. Students learn to communicate and understand corporate terminology, research and make business decisions, use the Internet and corporate Intranet as office tools, and work in real and virtual teams. The Corporate View titles can be used in any order, independently or jointly. Corporate View: Orientation is not a prerequisite to the other titles. Corporate View: Marketing, Sales, & Support allows students to engage in realistic, online activities typically performed by entry-level employees in the marketing department of a large corporation. Students evaluate online marketing, consider business-to-business commerce, develop sales and support materials for sales reps, and use skills that sales representatives use in the marketplace. Students also learn the importance of branding, trade names and trademarks, product life cycles, and market data analysis. Students learn to communicate and understand corporate terminology, research and make business decisions, use the Internet and corporate Intranet as office tools, and work in real and virtual teams. |
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Cybermarketing: How to Use the Internet to Market Your Goods and Services $69.95 ”Cybermarketing” is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material* Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes* Adding a new section on marketing information systems* More coverage on electronic direct and 1 to 1 marketing* Covering intranets for Marcomms in more depth* Building on ”Justifying the Business Case”* Updated and expanded information on pricing and branding. This new edition, confirms ”Cybermarketing” as both the most comprehensive and accessible guide to the net for marketing professionals at all levels. Thorough revision based on successful 1st editionWritten by an author team who have advised some of the world’’s largest companies and consultancies on net strategy |
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E-Enterprise: Business Models, Architecture, and Components $0.99 One of the greatest challenges facing business today is learning how to use the Internet as a means to build a successful operation. Rather than coming up with marketing hooks and product innovations, e-Enterprise: Architecting Enterprises with e-Application Models and Components demystifies e-commerce and describes how a business can take the next step and become an agile e-Enterprise . Faisal Hoque introduces the concept of high-level abstraction of business processes and application functionality that result in reusable business and technology components. He provides a dynamic methodology that will enable business leaders and technologists to build a profitable enterprise on the Internet. |
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E-Marketing $18.02 The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference. |
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Ebusiness Secrets $17.95 This guide will offer 10 simple steps for entrepreneurs and small business owners who wish to start or improve their website to sell worldwide and make money online. The book will cover how to choose and source a hot selling product, tips for choosing a good domain name, choices for creating a website with its pros and cons, success criteria of a making money website, how to improve sales conversion rate of the website, free online marketing tactics, how to get free top ranking in search engines, how to accept online payment, and also successful case studies of different websites that are earning money online. Suitable for beginners to internet business and website owners that wish to increase website sales. |
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Electronic Media Criticism $72.95 Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. |
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Electronic Media Criticism $202.37 Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. |
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Film and Television Composer’s Resource Guide $150.57 Many musicians are finding a new market for their music scoring for films and television. This comprehensive resource guide provides all the practical tools and information needed about how to organize and run a film and television music business. Section I contains helpful marketing materials, such as sample letters, brochures, postcards, resumes, and product packaging. Section II provides forms, documents and examples for the management, production, recording and delivery of music for projects. Section III features frequently used sample contracts and agreements, and Section IV lists other composer resources, such as a glossary of terms and abbreviations, info on performing rights organizations, attorneys and agents, listings of different markets to tap, internet resources, and much more. Essential for any musician interested in a career in film and television music. |
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From Kitchen to Market: Selling Your Gourmet Food Specialty $197.53 Grab a slice of the $39 billion specialty food pie with this updated, ultimate resource for gourmet food entrepreneurs. The specialty food industry is THE proven vehicle for entry-level food distribution in the United States. Retail sales of specialty foods averaging an annual growth rate of more than 7 percent presents, to some, a great opportunity — to others, a formidable challenge. Your ability to make your mark in the industry, establish your independence, achieve success, and acquire wealth depends on how effectively you prepare, according to Stephen Hall, a long-recognized specialty food marketing professional. In From Kitchen to Market: Selling Your Gourmet Food Specialty, Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own your own business or you are thinking about starting one, From Kitchen to Market will show you how to: Identify a winning product and its most appropriate markets. Get your product ready to market. Advertise, promote, and sell your product. Create your own success niche. Professionalize your business. Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources. |
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Handbook of Product and Service Development in Communication and Information Technology $153.19 Product development of high or new and emerging technology products and systems is a challenging area in which to work. It involves multiple disciplines, endless series of tradeoffs, dilemmas, and dead-ends. Yet, it also involves captivating moments of insight and sheer excitement in juggling technological challenges together with psychological, social, organizational, financial and legal questions. This places stringent requirements to the related process control in all the levels as in idea cultivation, project management, quality control or usability and design. Have you ever considered … *How to efficiently organize and manage the multiple, parallel development projects of ICT? *How to systematically channel your team’s creativity to high quality products and services? *How your company can best benefit from university research? *What are the meaning and realization of quality systems in modern ICT organizations and processes? *How to design user interfaces to maximize product usability and market value? *How to maximize the benefits of Internet in your product development and marketing? *What are the roles and important practices of patenting, and licensing in the US and Europe? This book aims to give you a top-down treatment in these and many other important topics of ICT product and service development. Our primary objective is to provide you with an eagle-eye view both in theory and in practice and to trace the state-of-the-art development. Book authors come both from universities and industry giving thus a theory and practice balancing touch for the material. Handbook of Product and Service Development in Communication and Information Technology includes various practicaltelecommunication product development cases based on tracking multi-national companies’ way of living and flourishing in telecommunication business. An important case we frequently refer to is Nokia’s way to work. Fortunately enough, this book has been written in HUT, only a kilometer awa |
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How to Market Your Business $25 Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet — everything a business owner needs to ensure their product reaches the market successfully. This new edition stays up-to-date with all the new marketing channels, in particular those offered by the internet. With a strong emphasis on practical advice, this is a useful guide for anyone marketing on a tight budget, regardless of their level of marketing experience. |
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Hyperwars: Eleven Rules for Survival and Profit in the Era of Online Business $1.02 The effects of the online revolution are being felt far beyond Silicon Valley, and now all businesses — from start-ups to established companies — face survival of the fittest. A company or product can be an industry leader one moment and obsolete six months later. Entire industries, ranging from computer sales to stock trading, are being thrown into chaos as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web.For companies, this pressing need to continually create new, different, better products to stay one step ahead of the competition defines the new reality of business today, the world of HyperWars. To stay afloat, business managers need practical guidance, and they need it fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven practical strategies for thriving in this hypercompetitive environment. Including Use the Internet as the World’s Most Sophisticated Telephone and The Magic in ‘Free, ‘ these visionary strategies are illustrated with hundreds of examples of Internet initiatives real companies — from pool suppliers to major businesses like Cisco and Chrysler — are implementing today. Not just for companies selling products over the Web, HyperWars explains how the Internet can and must be incorporated into all of a business’s operations, to do everything from cutting procurement, marketing, and communication costs to deepening costumer relationships.Both a wide-ranging analysis of the massive changes the Web in bringing to all industries and a crucial, groundbreaking redefinition of business strategies,HyperWars provides readers with the essential tools they need to survive and profit in the new competitive era. |
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IP Sans: A Guide to Iscsi, Ifcp, and Fcip Protocols for Storage Area Networks $59.99 A concise guide to an exciting new technology that is bringing SANs into mainstream IP networking. –Jayshree Ullal, Group Vice President/General Manager, Cisco Systems IP SANs provides a comprehensive overview of the next-generation storage area networks, with concrete examples of how customers can deploy cost-effective and highly scalable IP storage solutions. –Ahmad Zamer, Product Line Marketing Manager, Intel Corporation An essential reference for understanding the benefits that IP networking provides for SANs, including quality of service, security, and wide-area connectivity for storage. –John L. Hufferd, Senior Technical Staff Member, IBMIP storage and networking have traditionally resided in two distinct worlds. Networking professionals from an Internet Protocol (IP) internetworking background are usually not familiar with storage issues, and storage administrators may be unfamiliar with IP internetworking. With IP storage networking, network professionals dealing with storage area networks (SANs) now have an integrated option for improved data storage. IP SANs: A Guide to iSCSI, iFCP, and FCIP Protocols for Storage Area Networks explains these new IP technologies that enable SANs to keep up with today’s networking needs, detailing the various storage solutions that are created when both disciplines are combined.As more corporations take part in e-commerce and global data sharing, the need for more efficient data storage is increasing. SANs address this need for a more powerful means of storing and retrieving mass amounts of data. Until recently, SANs were based on the Fibre Channel technology, which, for years, has provided the industry withflexible, high-performance block data access for storage applications. However, network professionals are now looking for ways to implement SANs using the more familiar TCP/IP and Ethernet technologies. IP SANs provides an overview of these technologies, focusing on practical implementations, an |
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Internet Office Projects $50.95 This technology-based product is designed to teach the user how to use the Internet as a research tool for gathering information. It offers a hands on project-based approach to using the Internet to accomplish realistic tasks such as searching for jobs, planning vacations and business travel, retrieving investment and financial information, marketing a business and designing Web pages. The projects are designed to be used in a variety of settings with tasks focused on real-life applications that will increase the user’’s knowledge of the Internet and enhance employability. |
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JIAN 4078BIZPLAN BUILDER 8.0 $29.99 Platform: WINDOWS MACINTOSH Publisher: JIAN Packaging: JEWEL CASE More than 600,000 BizPlanBuilder users have raised hundreds of millions of dollars for their businesses. Are you next? Build a plan you can take to the bank. Do you have a great idea that you want to turn into a profitable business? Now, in just a weekend or a few evenings, you can do an initial proof of concept, make sure youre covering all the bases, or get ready to make a presentation to potential investors. Create a clear, compelling demonstration of your vision with the all-time best-selling business plan software: BizPlanBuilder. Whether youre raising funds or gathering support for your concept, BizPlanBuilder gives you everything you need to impress even the most skeptical of audiences. Choose from simple financial statements or full-blown models with unlimited flexibility to refine your plan. BizPlanBuilder is our BEST BUY because it cuts through the complexity of developing a plan and helps you produce slick results. BizPlanBuilder has a better collection of financial tables, ratios, and projections than any competitor. –PC World BizPlanBuilder cuts through the complexity of business planning to help you bring your vision to life. It leads you step-by-step through building a comprehensive business plan. Because its easier to edit text than to write from scratch, BizPlanBuilder gives you ready-to-revise documents. Thousands of business owners have already used these templates as the foundation for building successful companies. Will you be next? Whats new in Version 8: Various master plans 3 levels of financial modes New plan preparation tools New presentation tools New easy-to-use interface New managing tools 88 Exclusive Tools for: Planning amp; Analysis Product/Service Strategy Loan Request Letters Competition Comparison Marketing Plan amp; Analysis Branding amp; Positioning Pricing/Margin Structure Business/Internet Strategy Publicity amp; Public Relations Management a |
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JIAN 4079MARKETING BUILDER 2.2 $12.5 Platform: WINDOWS MACINTOSH Publisher: JIAN Packaging: JEWEL CASE MarketingBuilder is a practical, down-to-earth marketing tool. This isnt an academic explanation of marketing concepts from 10,000 feet above, but the ground-level information you need to sell your products and services, and get the best possible return on your investment. Sure, we give some theory behind the action and some guerrilla-marketing tactics but the tools inside MarketingBuilder apply real experience to help you actually get the job done successfully. Weve also incorporated sophisticated analysis tools so you can evaluate whats worked for you, and see where you might need to make some changes. We dont have the resources to afford a marketing staff. Its a one-man show here, and Im it. Now I feel and look like I have a staff of experts. Andrew Morse, Marine Conservation Institute This is the original marketing software. Its recommended by more experts, entrepreneurs, and by customers to our customers. For many good reasons. MarketingBuilder has been around the longest. MarketingBuilder has more success stories and rave reviews behind it than all the others combined. For your marketing program, this is the perfect set of planning and analysis tools. 5 Marketing Plans for: Business-to-Business Consumer Product Consumer Service Non-Profit Organization Retail Store 27 Exclusive Tools for: Planning amp; Analysis Internet Marketing Product/Service Dept. Advertising amp; Marketing Public Relations Sales amp; Strategic Alliances Forecasting amp; Budgeting Management amp; Strategy Branding amp; Positioning How does it work? Follow interview process Choose sections to include Fill in variables amp; more Create by editing samples Activate the spreadsheets Print plans and reports Who should use this? Ad Agencies/Executives Biz Development Managers CEOs, CFOs, Analysts E-commerce Managers Marketing Managers Not for Profit Managers Product Managers Its the best tool Ive inve |
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Knowledge-Based Marketing: The 21st Century Competitive Edge $266.37 //a> In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit the benefits of using knowledge to support their electronic trading activities. The vast majority of texts on knowledge management tend to focus on the information technology aspects of managing the concept. Although management of technology is critical, there is an equally important need for the provision of materials describing how knowledge can be utilized in the execution of functional management tasks. In view of this situation, the goal of this text is to show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. The concept is presented by drawing upon various published sources and by the use of case materials to illustrate knowledge management in practice. Coverage includes; an introduction to the concept of knowledge management; the evolving pathway of marketing; how e-business is radically altering the execution of the marketing task; how firms can map external knowledge sources; the competencies that determine performance, alternative marketing positions; planning techniques; how knowledge informs product innovation; the effective execution of promotions; alternative options for exploiting knowledge to optimize pricing and distribution decisions; the rolethat knowledge management plays in service marketing strategies; and, the recognized problems associated with accelerating the use of knowledge within the marketing process. |
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Knowledge-Based Marketing: The 21st Century Competitive Edge $138.87 //a> In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit the benefits of using knowledge to support their electronic trading activities. The vast majority of texts on knowledge management tend to focus on the information technology aspects of managing the concept. Although management of technology is critical, there is an equally important need for the provision of materials describing how knowledge can be utilized in the execution of functional management tasks. In view of this situation, the goal of this text is to show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. The concept is presented by drawing upon various published sources and by the use of case materials to illustrate knowledge management in practice. Coverage includes; an introduction to the concept of knowledge management; the evolving pathway of marketing; how e-business is radically altering the execution of the marketing task; how firms can map external knowledge sources; the competencies that determine performance, alternative marketing positions; planning techniques; how knowledge informs product innovation; the effective execution of promotions; alternative options for exploiting knowledge to optimize pricing and distribution decisions; the rolethat knowledge management plays in service marketing strategies; and, the recognized problems associated with accelerating the use of knowledge within the marketing process. |
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Marketing Planning and Marketing Plan Pro4 $81.51 Behind every successful product is a great marketing plan. Marketing textbooks often contain marketing plan outlines or discuss the general use of marketing plans, but don’t explain exactly how to develop a marketing plan. Yet that is exactly what student marketers really need. This book fills the gap. Here’s what is included: A step-by-step guide through the process Timely real-world examples that illustrate key points Sample marketing plans Marketing Plan Pro software that makes things a snap Internet resources Additional features are available on the dedicated Web site www.prenhall.com/wood Note to instructors: The Marketing Plan: A Handbook can be value-packaged for a deep-discount with any Prentice Hall Marketing textbook. For your convenience, we offer correlation guides suggesting how this book can be used with many of our bestselling textbooks. Please ask your local Prentice Hall representative for details or email college_marketing@prenhall.com. |
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Marketing Your Product with CDROM $7.08 This marketing book is for the real world, not just the classroom. An informative planning guide that covers all the essentials, this newly updated and expanded edition demonstrates how to carve a niche for any product in today’s competitive, fast-paced, and often fickle consumer environment.Now including a chapter on the value of the Internet as a marketing tool, this long-trusted guide clearly explains common theories and provides step-by-step advice using plenty of helpful worksheets. |
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McAfee AntiSpyware 2006 v.2.0 – Complete Product – 1 User – Anti-spyware Mini Box Retail – PC – English $12.55 Your PC has become more than a means to browse the Internet or send e-mail. It’s used to manage your budget, submit your taxes, create your resume, save your photos, or simply organize your life. It’s become a digital fingerprint of who you are. And in doing so, your PC is a target for identity thieves. Proven security that helps prevent spyware McAfee AntiSpyware detects potentially unwanted programs (PUPs), such as spyware, adware, dialers, tracking cookies, and other unwelcome marketing programs before they compromise your personnal information, invade your privacy, or slow the performance of your PC. |
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MikesBikes Advanced $42.25 Mikes Bikes Advanced is a simulation suited for courses in strategy or where knowledge of other functions is warranted. This simulation can be used two ways, via a CD or through the Internet. This dynamic simulation allows students to make decisions regarding different functions like strategy, marketing, operations management, accounting, finance, product development, team dynamics, and economics. . |
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Network Security Essentials $106.03 This book provides a practical, up-to-date, and comprehensive survey of network-based and Internet-based security applications and standards. Covers e-mail security, IP security, Web security, and network management security. Includes a concise section on the discipline of cryptography-covering algorithms and protocols underlying network security applications, encryption, hash functions, digital signatures, and key exchange. For system engineers, engineers, programmers, system managers, network managers, product marketing personnel, and system support specialists. |
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Network Security Essentials $125.52 This book provides a practical, up-to-date, and comprehensive survey of network-based and Internet-based security applications and standards. This books covers e-mail security, IP security, Web security, and network management security. It also includes a concise section on the discipline of cryptography–covering algorithms and protocols underlying network security applications, encryption, hash functions, digital signatures, and key exchange. For system engineers, engineers, programmers, system managers, network managers, product marketing personnel, and system support specialists. |
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New-Product Diffusion Models $169 Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book’s twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. Thebook will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New |
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PageDesigner Pro $8.04 Professional Desktop Publishing Made Easy – Powered by Serif Product Information PageDesigner does it all and more easily than ever! If you are just starting out as a desktop publisher, there are automated Wizards for just about every job. If you require professional-level features and total control, it offers those as well! From glossy corporate marketing materials and elegant Websites to fun stuff like party invitations, PageDesigner can handle it. Ads, brochures, business stationery, cards, letterheads, invoices, flyers, forms, newsletters, notices, handouts, event programs, posters, banners, price lists, reports, announcements, invitations, greeting cards and so much more. With just your PC, a printer, and PageDesigner, you can save time and money. Includes Serif’s 100,000 Deluxe Graphics Pack The sensational 100,000 Deluxe Graphics Pack is the perfect way to brighten up your work – be it in print, or online, and added with WebManager, gives you multimedia capabilities. Over 60,000 Clip Art Images Over 20,000 Superb Photos Nearly 20,000 Ready To Use Internet Graphics WebManager Publish your favorite photo albums to the Internet to share with family, friends and colleagues around the world. Product Features Incredible layouts for the professional edge Creative: Instant 3D, Make styles and effects for any shape with a single click Professional: PDF Security, Press-ready PDF, Color Schemes, Online Printing Services, ICC Color Profiles Productive: Text Enhancements, Website Maintenance Powerful: Table tool, Text Frames, Text on a Path, Warping Effects Easy interface, professional tools – stunning results Integrated Page Wizard Technology for Smart Documents Intelligent Color Schemes Web Publishing Mode On-screen Studio Combines Convenience with Functionality Professional Layout Tools Text Composition Tools QuickShapes Powerful Drawing Options Photo Optimizer Versatile Text Shape and Flow Gradient Fills Advanced |
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Practicing People Skills on Ballard Street: The Comic Art of Jerry Van Amerongen $14.95 From 1980 to 1990 THE NEIGHBORHOOD graced the comic pages of newspapers across the country. Along with Gary Larson’s THE FAR SIDE, it redefined the single panel gag cartoon with short bursts of sophisticated and surreal humor. Van Amerongen introduced BALLARD STREET in 1991 . . . a rich continuation of his singular humor. Jerry Van Amerongen’s cartoons have been in continuous syndication for over 26 years. Countless greeting cards, calendars, many other licensed products, and now the Internet have created a large and loyal following over the years. Jerry was born and raised in Grand Rapids, Michigan. He spent the first 17 years of his professional life in corporate sales, marketing, and product management, coming to cartooning at age 40. Van Amerongen’s boyhood memories were shaped by the ethnic influences of his Dutch and Polish heritage, images of roly-poly women in large print dresses and rotund men in baggy trousers. |
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PrintShop Business Card Creator $7.13 The perfect solution for designing and printing your business cards Product Information Your business cards help determine how people see you and your Company. If you want a professional look at an affordable price you want The Print Shop Business Card Creator. Packed with more than 500 professionally designed layouts, over 1,000 high-quality images customized for business cards, and more than 280 premium fonts, you have everything you need to create world-class business cards in minutes. Product Features Import your own photos and logos to create business cards that match your other marketing materials! Learn how to develop professional looking business cards and find answers to your questions with step-by-step tutorials. Design world-class business cards with more than 500 professionally-designed projects 1,000+ high quality images 280+ fonts to choose from Create your own business cards from scratch to come up with something completely original Windows Requirements Microsoft Windows 95/98/Me/2000/XP/NT 4 200MHz Pentium processor or faster (Pentium II 300MHz processor or faster for Windows XP) 64MB RAM (128MB RAM for Windows XP) Minimum 163MB hard disk space 4X CD-ROM drive or faster 800×600 display 16-bit high color Microsoft Internet Explorer 5 or higher (provided on install CD-ROM) Printer support: Works with most popular printers (monochrome and color) supported by Windows 33.6 Kbps modem or faster and Internet service provider account required for Internet access |
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 $42.28 In todays Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls consumer-generated media blogs, social networking pages, message boards, product review siteseven a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestl, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with todays consumer. |
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Streetwise Direct Marketing: How to Use the Internet, Direct Mail, and Other Media to Generate Direct Sales $10.34 From the Publisher Direct mail isn’t about junk mail — it’s about reaching your customer and using proven, effective methods for telling people about your product or service. Whether you’re sending direct mail pieces or using the new principles of e-commerce, Streetwise Direct Marketing can help any small business grow and succeed. Drawing on his 35 years of experience with companies large and small, the author provides the readers with: — The latest strategies for e-mail marketing — Step-by-step guidance on writing and designing direct mail packages. — Database marketing information and telemarketing tips. Readers will have at their fingertips checklists and case studies that will help clarify complex issues, and the book is designed with plenty of call-outs to reinforce key points. Web tips and online references provide connections for even further study. |
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The Complete Idiot’s Guide to Guerilla Marketing $3.54 Attention-grabbing, money-saving ideas… Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth buzz; internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. ? Written by a pair of expert authors ? Includes dozens of effective, practical, money-saving ideas |
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The Digital Consumer Technology Handbook: A Comprehensive Guide to Devices, Standards, Future Directions, and Programmable Logic Solutions $75.94 The consumer electronics market has never been as awash with new consumer products as it has over the last couple of years. The devices that have emerged on the scene have led to major changes in the way consumers listen to music, access the Internet, communicate, watch videos, play games, take photos, operate their automobiles — even live. Digital electronics has led to these leaps in product development, enabling easier exchange of media, cheaper and more reliable products, and convenient services. This handbook is a much-needed, comprehensive engineering guide to the dynamic world of today’s digital consumer electronics. It provides complete details on key enabling technologies, standards, delivery and reception systems, products, appliances and networking systems. Each chapter follows a logical progression from a general overview of each device, to market dynamics, to the core technologies and components that make up that particular product. The book thoroughly covers all of the key digital consumer product categories: digital TV, digital audio, mobile communications devices, gaming consoles, DVD players, PCs and peripherals, display devices, digital imaging devices, web terminals and pads, PDAs and other handhelds, screenphones/videophones, telematics devices, eBooks and readers, and many other current and future products. 7Surveys crucial engineering information for every digital consumer product category, including cell phones, digital TVs, digital cameras, PDAs and many more — the only reference available to do so7Has extremely broad market appeal to embedded systems professionals, including engineers, programmers, engineering managers, marketing andsales personnel — 1,000,000+ potential readers7Helps engineers and managers make the correct design decisions based on real-world data |
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